Bimmy Magazine

2026.10.05

FOCUS Vol.2: Why Uji Became the Origin of the Finest Matcha

One of our partners is the 13th-generation Yamamoto Jūrōbē. It was his ancestors who first began producing matcha, in a place called Ujitawara. Today, this is the land behind “UJI MATCHA,” drawing attention from around the world. Why did the Uji area, including Ujitawara, become synonymous with the finest matcha — the very origin of matcha production in Japan? Here,…